Choosing native apps steers us to a world where we're locked into either iOS or Android, limited to software approved by the companies' app stores and their rules. How it plays out will shape what kind of a digital world we live in. The split over native apps and web apps is more than just a squabble between tech giants trying to convert our lives online into their profits. Starbucks saw its website usage double after it rolled out a PWA. PWA fans include Uber, travel site Trivago and India e-commerce site Flipkart. You can launch PWAs from an icon on your phone home screen or PC start menu, and they can prod you with push notifications and synchronize data in the background for fast startup. PWAs work even when you have no network connection. Google leads a collection of heavy-hitting allies, including Microsoft and Intel, trying to craft new technology called progressive web apps, which look and feel like native apps but are powered by the web. It wants a web that isn't plagued by security risks, privacy invasion and annoyances like unwanted notifications and permission pop-ups. Apple, whose Safari browser lacks some of those abilities, believes its restraint will keep the web healthy. Google, working to pack its dominant Chrome browser with web programming abilities, sees the web as an open place of shared standards. Google and Apple have philosophical differences, too. The two camps aren't simply protecting their businesses. Apple, unsurprisingly, appears less excited about developments, like web apps, that could cut into its earnings. Its profits depend on those products and the millions of apps that run on them. The company revolutionized mobile computing with its iPhone line. Front and center are web apps, interactive websites with the same power as conventional apps that run natively on operating systems like Windows, Android, MacOS and iOS.Īpple has a different vision of the future, one that plays to its strengths. So it isn't a surprise that Google sees the web as key to the future of software. The company depends on the web for search and advertising revenue. Google was born on the web, and its business reflects its origin. How that plays out may determine the future of the web. Google and Apple, which already battle over mobile operating systems, are opening a new front in their fight.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |